Godaddy’s Generosity Unleashed: Embracing ENS .Eth Name Pairing For Free

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GoDaddy and Ethereum Name Service have joined forces, enabling users to link .eth domains to DNS top-level domains at no charge.

A partnership between Ethereum Name Service (ENS) and GoDaddy facilitates Web3 users in linking .eth domains to traditional Web2 domains without additional expenses.

ENS .eth domains, functioning as a decentralized DNS, offer simplified human-readable names for Web3 users. With GoDaddy’s collaboration, users can seamlessly link their .eth domains to conventional URLs at no extra cost.

The GoDaddy-ENS collaboration addresses the hurdle of high gas fees, making it more appealing for users to migrate domain names to ENS. GoDaddy’s President of Domains, Paul Nicks, emphasizes the fusion of domain names and blockchain technologies, benefiting both Web2 and Web3 ecosystems.

ENS achieved this cost-free transition by deploying new smart contracts for the resolution process, granting DNS domain holders greater control over their decentralized identities.

In July 2023, Unstoppable Domains, GoDaddy’s Web3 competitor, expanded its services, allowing users to purchase .eth names with additional payment methods and improved functionality for efficient ENS domain management.

Any .eth domains acquired through Unstoppable Domains are registered via the ENS smart contract and offer equivalent functionality to domains directly registered through ENS.

In November 2023, ENS developers opposed a patent by Unstoppable Domains, challenging the claim made by Braden River Pezeshki, Matthew Everett Gould, and Bogdan Gusiev as inventors of blockchain technology for domain determination.

ENS developer Nick Johnson contested the patent, asserting that it relies entirely on innovations developed by ENS and lacks original contributions.

The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain. ENS’s job is to map human-readable names like ‘alice. eth’ to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata.

Responding to CoinNerd, Unstoppable Domains CEO Matthew Gould denied allegations of intellectual property theft from ENS. He clarified, “Our filing of 18 patent applications, including the ‘344 patent for ‘Resolving Blockchain Domains,’ are strategic moves to protect our freedom to operate and defend against potential encroachments by large Web2 domain registries.

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ABOUT THE AUTHOR

Tabitha Nyamburah
Journalist

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